By Vickie Sullivan, Contributing Editor
What makes potential clients check out your website? What drives reporters to call you and feature your comments? What is that first spark that compels people to act?
Curiosity. In this crowded marketplace, it's not enough to be different. You have to stir the pot, sound the alarm, and drive home the belief that "without me, you will miss out." The more curiosity you create, the more compelling you are to media, the marketplace and yes, potential clients. Below are three ways to present what you know and create the curiosity that makes people act.
Warning! Big Change Ahead
Politicians have done it for years: sound the alarm, own the issue. Everyone is curious about what's next. That's why futurists are so popular on the speaking circuit.
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