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By Jim Camp

Want to win new clients, negotiate a killer contract, or sell a new service? Invite the other party to say, "No." Get comfortable hearing "no" and saying "no." Once you do, you will possess the best business and negotiating tool available.
 
If you are like most service professionals, you were taught negotiating strategies that were designed to get the client to say, "Yes":

  • You learned how to dress and speak to impress.

  • You mastered the art of a dynamic presentation to showcase your consulting services.

  • You had charts and case examples to demonstrate your prospective client's ROI.

  • You learned how to persuade.

  • You learned how to spot that exact moment when the opportunity to close the deal presented itself.


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