By Jill Eastman
When developing or managing a direct mail program, there are practical strategies you can implement to streamline the process. Incorporate a D.I.R.E.C.T. approach to your direct mail program by following these steps:
Develop Your Tools
Take time to lay the foundation of your direct mail program by developing planning tools. Examples of useful tools include:
- Campaign Summary Form: Design a form that summarizes the campaign goals and includes information such as: the target geographic market, target industries, titles of decision makers, timing, and possible mailings to present to the audience.
- Campaign Folder: Each time a new project is undertaken, create a project folder that contains everything relevant to the project. Include all documentation, such as the creative brief, text, graphics, printing and mailing information.
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