By Jill Eastman
When developing or managing a direct mail program, there are practical strategies you can implement to streamline the process. Incorporate a D.I.R.E.C.T. approach to your direct mail program by following these steps:
Develop Your Tools
Take time to lay the foundation of your direct mail program by developing planning tools. Examples of useful tools include:
- Campaign Summary Form: Design a form that summarizes the campaign goals and includes information such as: the target geographic market, target industries, titles of decision makers, timing, and possible mailings to present to the audience.
- Campaign Folder: Each time a new project is undertaken, create a project folder that contains everything relevant to the project. Include all documentation, such as the creative brief, text, graphics, printing and mailing information.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
FREE Rainmaker Report Newsletter: Get the insights, advice, and tools you need to grow your service business from experts in the field.