How To Write And Market A White Paper: Table Of Contents
INTRODUCTION
SECTION 1: DEVELOPING YOUR WHITE PAPER STRATEGY
- Stage 1: Defining Your Goals
- Stage 2: Defining Your Target Audience
- Stage 3: Topic Discovery
- Stage 4: Choosing A Writer
- Stage 5: Financing Your White Paper
SECTION 2: WRITING AN EFFECTIVE WHITE PAPER
- Stage 1: Selecting Your Topic
- Stage 2: Creating Your Outline
- Stage 3: Conducting Your Research
- Stage 4: Writing Your White Paper
- Stage 5: Including A Call To Action
- Stage 6: Editing Your White Paper
- Common Pitfalls To Avoid
SECTION 3: MARKETING YOUR WHITE PAPER
- Packaging
- Titling
- Posting On Your Website
- Search Engine Marketing (SEM)
- Syndication
- Worksheet: questions To Ask A Syndication Vendor
- Traditional Media Relations
- Worksheet: Writing Your Press Release
- Online Media Relations
- Worksheet: Email to Bloggers
- Direct Mail
- E-Newsletters
- Integrating Your White Paper Into Your Current Marketing Strategies
- Following up
- Worksheet: Developing Your White Paper Marketing Plan
ABOUT THE AUTHORS
ABOUT RAINTODAY.COM
APPENDIX A: ADDITIONAL RESOURCES
APPENDIX B: ANNOTATED WHITE PAPER - 5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing
APPENDIX C: ANNOTATED WHITE PAPER - Creating A Payments Strategy for the New Banking World
APPENDIX D: ANNOTATED WHITE PAPER - Strategy Execution - A Competency That Creates Competitive Advantage
APPENDIX E: ANNOTATED WHITE PAPER - Sellers Beware: Five Problems That Can Sink Your Deal
ENDNOTES
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