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Marketing Tactics: Direct Mail

Eastman, Jill

• 6 Steps To A Successful Direct Mail Program

Nicastro, Ernest

• How To Reach Senior-Level Executives Using Direct Mail

Marcus, Bruce W.

• How To Make Direct Mail Work For Professional Services
• Direct Mail Letters: Making Them Work For Professional Services
• Elements For A Direct Mail Campaign Strategy

Stevens, Ruth P.

• 5 Essential Metrics For Your Direct Marketing Campaigns