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Why You Don't Have The 'Best' Anything (And Why It Doesn't Matter)

Alan Weiss, Contributing Editor

I'm approached by people all the time who, reveling in their methodology, tell me they have the finest sales closing process in the world. I tell them, "No, you don't."

Well, I happen to have the greatest team building dynamic ever developed. "No, you don't."

I make strategy tangible and applicable more than any other consultant. "No, you don't."

I sometimes wonder if we can drown in hyperbole. I suppose so, but it would take some odd twists and turns. (Those of you who get that will get a second, free subscription to RainToday.)

It's Not "What," It's "How"

There is little new under the sun. I can make a case that the modern digital, cyberspace age is merely the current iteration of Gutenberg's movable type.


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