I'm in the business of search engine marketing, so it's sometimes easy to forget that a majority of people don't really know the industry exists, how useful it is in business-to-business marketing, and what a valuable marketing tool it can be in general. Put another way, a disturbing number of business executives don't know the difference between SEO Outsourcing and REO Speedwagon.^†

In fact, when I explain what I do, most people instantly assume that I have a search engine of my own and am somehow trying to compete with Google. I'm flattered, until I see the pity in their eyes.

Even those familiar with search engine optimization have common misconceptions about the value of SEO in business-to-business marketing. The common one that I address here is that business leaders believe SEO only works for businesses that sell goods online. Nothing could be further from the truth.

While e-commerce companies can and do benefit tremendously from SEO as a marketing tool, many factors actually make this a favorable tool for services companies.

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