By Vickie Sullivan, Contributing Editor
The fresh face of January: the holidays are over, and 2008 is a clean slate. It's tempting to reinvent ourselves now, to become "new and improved" to our target markets, but massive reinvention can be expensive and unnecessary.
Many professional service firms have a brand that's working – it just needs to work smarter in a crowded marketplace. Below are three ways to springboard your current brand into something remarkable.
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