By Mark Levy
How do you create a top-notch marketing idea when you need one? For many of us, the solution lies with brainstorming. We bring together our team, and a trusted advisor or two, in the hope that we'll craft something to make the market sit up and take notice.
There's a problem with that strategy, though.
Once we schedule the brainstorming session, we tend to throw all our attention to other projects, and back-burner any thoughts about creating a top-notch marketing idea. We assume that there'll be time enough for creative thinking at the session itself. The other participants will spark us with their suggestions, and something glorious will sprout.
Unfortunately, the other participants are likely working from a similar assumption.
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