C.J. Hayden, Contributing Editor
Are you finding many of your best prospects already working with competitors? When you pursue a new business opportunity, is someone else capturing the prize? Maybe it's time to re-evaluate your positioning in the marketplace.
Your market position is the place you occupy in the mind of your prospective clients. It's how they think of you as compared to your competitors. Every business has a relative position to others in the same marketplace. For example, would your business be considered "established" or "cutting-edge"? Are your services "high-quality" or "affordable"? Is your firm "specialized" or "full-service"?
Defining and communicating your market position is a powerful way to distinguish your business from the competition and attract exactly the type of clients you want.
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