By John Doerr, Contributing Editor
The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services.
In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments:
- Selling conflicts with my values as a professional.
- Selling gets in the way of building strong relationships.
- You have to have it in your genes – like a used car salesman.
- I don't sell professional services – I work with my clients to create the best solutions.
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