It is an open secret in the business world that most of the mistakes that can be committed in business have been committed. So, why not just learn from them, saving you from the agony of committing them yourself.

With that said, here are seven costly marketing mistakes every service business must avoid:

1. An Incongruent Marketing Message

To effectively sell your service, your prospect has to "get" the marketing message. A prospect-centric marketing message educates your prospects and persuades them to become clients.

Too many businesses make the mistake of focusing their message on their services or company, instead of on how the prospect would benefit by signing on. You can prepare the right marketing message by keeping these pointers in mind:

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.