By Rick Sloboda
Have you ventured "outside the box" today?
Many businesses claim they're innovative when it comes to online marketing, but most follow cyber herds with the tried-and-true.
To be sure, going outside the box can be frightening. However, when you go beyond the norm, there are rewards worth reaping.
For instance, the "thinkers" at Burnkit, a Canadian "ideas studio," designed an ad campaign for a mutual funds company that had a 1,600-pound Grizzly Bear take up multiple banners on a web page. There was absolutely no text – just the big, hairy beast glaring at prospects.
Bold? The client, media companies and publishers initially resisted. Rewarding?
The client enjoyed three times the average click-through rates.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
