Have you ventured "outside the box" today?

Many businesses claim they're innovative when it comes to online marketing, but most follow cyber herds with the tried-and-true.

To be sure, going outside the box can be frightening. However, when you go beyond the norm, there are rewards worth reaping.

For instance, the "thinkers" at Burnkit, a Canadian "ideas studio," designed an ad campaign for a mutual funds company that had a 1,600-pound Grizzly Bear take up multiple banners on a web page. There was absolutely no text – just the big, hairy beast glaring at prospects.

Bold? The client, media companies and publishers initially resisted. Rewarding?

The client enjoyed three times the average click-through rates.

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