By Jill Konrath, Contributing Editor
Editor's Note: In this first part of a three-part series, Jill Konrath covers how the social networking medium LinkedIn can help sales professionals. Members can read part two and part three of this series on RainToday.com. Or, you can download the complete ebook on Jill's website.
As a self-professed technophobe, using social media such as LinkedIn is not second nature to me. I force myself to experiment with this and other new mediums knowing that ultimately they'll have an impact on the selling profession – even though I'm unsure what it might be.
About two years ago, I set up my profile on LinkedIn. It was sterile and boring, conveying only enough to enable me to say I had an online presence. Then last year I read the article, "LinkedIn Profile Extreme Makeover," by entrepreneurial guru Guy Kawasaki, and felt compelled to redo mine based on what I learned.
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