By Mike Schultz, Publisher
Last week's BtoB Magazine, The Magazine for Marketing Strategists, features a story on 5 trends worth watching regarding marketing technology. The "big five Web/tech trends worth watching" include:
- Widgets
- Social Feeds
- Data Portability
- Mashups
- Open Mobile
So how much attention should most professional services marketers pay to these trends? For most firms, not much.
I can think of examples of how you might use them, but for the majority of services firms the opportunity is to take advantage of Web/tech trends...from years past. Here are four areas regarding marketing technologies and Internet marketing I'd like to see services firms employ before they start using Data Portability and Open Mobile...
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