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Memo to Senior Partners: Motivating Younger Professionals to Generate New Business

Perspective from Law

By Larry Bodine

As you you may have noticed, there is a generation gap in most law firms nowadays. You and your colleagues would like to plan your exit strategy, but meanwhile the younger generation is not ready to step up to become the new leadership.

The associates may resent being asked to generate new business. They say they want "work-life balance" when you suspect they just want to go home early. Some of the associates don't even care if they become a partner! Some will leave just after they finish paying off their student loans – perhaps to enter another field entirely.

How do you motivate these "drone" lawyers who view their position at your firm as just a job?

The Solution

You have to make your practice cool again.


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