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5 Critical Skills That Make a Salesperson a Professional

By Jeff Thull

I'm frequently asked, "What are the most important skills a sales professional must have to succeed?" The first step in acquiring the skills for success is recognizing that a sales professional is a professional, just as physicians, attorneys and commercial pilots are professionals.

There are three critical components that form a solid foundation for professional skills development and result in exceptional performance for all professionals. They are:

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