By Rachel Hayes
I'm a daughter, sister, wife, mother, friend and colleague – enduring relationships all. I'd submit there are some rules for building enduring connections in all phases of our lives including long-term client relationships. Those rules fall into two groups: respect and passion.
Respect
Research shows that a key indicator of a marriage in trouble is eye-rolling by one partner about a comment of the other's.† Disrespect embodied. What comprises respect in client relationships?
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
Get 5 new articles each week by signing up for our free Rainmaker Report newsletter.