Sometimes you need to know when to change your marketing and sales strategies. If the market and your clients tell you they are looking for something different than what you're offer, the best move may be to give them what they're asking for, rather than trying to sell them on what you have.

Here are some business examples of companies that succeed by changing and faltered by staying the same.

A Map To Success

Patrick Keane took a job selling advertisements on the back of local street maps; the maps on one side, the ads on the other. He sold the maps door-to-door, hitting 50 businesses a day. Problem was, with all the folding and unfolding to show them off, Patrick's maps began to look the worse for wear, making them less attractive to clients who'd already been a tough sell.

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