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11 Lessons Learned from Podcasting

Podcasts are a great way to share thought-leading content and there is a growing demand by prospects and clients for them. According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media:

  • Over 41 percent of survey respondents said they have listened to podcasts more than once.

  • 13 percent reported they frequently download or listen to podcasts.

  • 65 percent of listeners said they listen to podcasts for both personal and business interests.

A Popular Medium

Today's audience for podcasts is tiny compared to those of other marketing media, but it's growing, especially in the context of the complex sale.


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