Podcasts are a great way to share thought-leading content and there is a growing demand by prospects and clients for them. According to a study released by KnowledgeStorm and Universal McCann† on the emerging role of new media:
- Over 41 percent of survey respondents said they have listened to podcasts more than once.
- 13 percent reported they frequently download or listen to podcasts.
- 65 percent of listeners said they listen to podcasts for both personal and business interests.
A Popular Medium
Today's audience for podcasts is tiny compared to those of other marketing media, but it's growing, especially in the context of the complex sale.
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