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Three Ways to Economy-Proof Your Business Without Hurting Your Brand

By Vickie Sullivan, Contributing Editor

During a down economy and uncertain financial times, clients think it is natural to pull back from investing in big-ticket solutions…even though they still need outside help to solve their problems. In response, many high-end professional service firms get flexible when potential clients balk at "risky" high-end investments.

The challenge in being flexible is finding the boundary between the need to be nimble and the appearance of desperation, between the need to generate revenue and the appearance of having a fire sale.

Below are three ways to be flexible without damaging your first-class reputation.

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