By C.J. Hayden, Contributing Editor
Even though you know how critical it is to follow up your initial contacts or mailings with a personal phone call, somehow your list of calls to make always seems to get longer instead of shorter. Days or even weeks go by before you place important calls, and there always seems to be something more important to do.
Why not make this the month you get off the dime and get on the phone? Here are seven steps to make it easier for you:
1. Know why you are calling. Sounds obvious, but we have all been guilty of making a call just because it was on the list, having long since forgotten why we were calling. Or worse, we have never made a call because we weren't sure of the reason.
Make it a habit to keep a note along with each person's contact information about where you left off in your last contact and what is the appropriate next step.
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