By Don Gray and Todd Hendries
Services are continuously improving as companies strive to exceed client expectations and secure their market leadership. Yet, the marketplace has never been more volatile and customer and client churn has never been higher.
Consider providers of information technology expertise. Techtel, a leading supplier of demand-tracking studies, and Fresh Perspectives, a growth strategy consultancy, surveyed 600 buyers of IT services.†
Within three years, up to 9 percent of buyers are confident they'll be using a different supplier, another 6 percent are certain they'll switch vendors if performance doesn't improve, and a whopping 40 percent are uncertain they'll remain with their present provider.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
