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Spring Cleaning Online: 7 Steps for Freshening Up Your Website and Web-Based Marketing (Part II)

By Todd Miechiels

Editor's Note: RainToday.com members can read part one of this article on RainToday.com.

Springtime is the perfect time to clear your website of cumbersome contact forms, stale news items, tedious copy, and all the stuff that keeps online visitors from entering your pipeline after they reach your homepage.

Part one of this article recommended these three tips to do so:

  1. Step into your prospect's shoes and call your own phone number.

  2. Review, test, and reconsider your contact form.

  3. Review the homepage.

Here are tips four through seven:

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