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By Ilise Benun and Pelig Top

Once you submit your proposal, there is more work to be done. There is more marketing, more nurturing of the relationship, and more showing what a pleasant and productive experience it would be to work with you.

Don't just sit back and wait. Be assertive. When you're marketing big-ticket services, your prospects may be interested, but they probably also have questions that need answers. Let your prospects know you're available.
 
Responding to "Objections"

There are a few statements that prospects use when they want to stall or aren't convinced you're the one for them. You won't always be able to work past this stage in the process, but if you back off without responding, you'll miss out on those opportunities that you can win, without knowing which ones they are. Be ready with a few ways to respond to these common "objections."


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