By RainToday Research
Marketing, advertising and PR firms all work to brand their clients. But how important is brand to these firms themselves? We sought to answer this question in RainToday.com's latest research report and found that brand does indeed make a difference for the firms whose very business it is to brand.
In the Fees and Pricing Benchmark Report: Marketing, Advertising, & PR Industry 2008 published in April 2008, 343 respondents described their company's reputation in its target market as either "very well-known" (brand leaders) or "not very well-known." Exactly one-quarter of the responding firms said they were "very well-known" and three-quarters indicated they were "not very well-known."
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