Mike Schultz, Publisher of RainToday, is world-renowned as a consultant and expert in services marketing and rainmaking. Mike is also President of the RAIN Group, a sales training, sales assessment, and sales performance improvement company that helps leading organizations improve sales results. His practice focuses on strategy for professional service and technology businesses in the areas of branding, marketing, lead generation, and sales performance.
Co-author of the books Professional Services Marketing (Wiley, July 2009) and Rainmaking Conversations (Wiley, March 2011), Mike is a well-known speaker in his areas of expertise, delivering keynotes and speeches for such organizations as MarketingSherpa, Business Marketing Association, American Marketing Association, Direct Marketing Association, Legal Marketing Association, Association of Accounting Marketing, Society for Marketing Professional Services, and a number of major colleges and universities.
Over 80 publications and news outlets such as Business Week, Inc. Magazine, BNN, Boston Business Journal, The Huffington Post, and others have featured Mike's original articles and white papers and frequently quote him as an expert. Mike is a lead author in many RainToday.com research reports.
What I'm Reading
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Recently finished: Legacy of Ashes: A History of the CIA by Tim Weiner
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Currently Reading: Good to Great by Jim Collins
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Up next: Marley and Me by John Grogan
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Waiting for: A Memory of Light by Robert Jordan and Brandon Sanderson
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PDA opens to: CelticsBlog.com (and, yes, it did before the trade for KG and RayRay)
Favorite Pastimes
Seirenkai Karate and Jujitsu, golf, fly fishing, PS3 (nerdy, I know), Boston Celtics. I'm also learning how to Foxtrot, but that's not going so well; Dancing with the Stars is not in my future. Speaking of TV, if Battlestar Galactica (one of the best shows ever) calls, my next career move might be learning how to fly a Viper.
Favorite RainToday Articles
Well, since I wouldn’t want to play favorites too much with any of our authors, I guess I’ll pick this one:
Hidden Advice For Selling Professional Services
Read articles by Mike Schultz