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Free White Papers & Ebooks

Download free white papers and ebooks brought to you by RainToday.com, Wellesley Hills Group, and our sponsors.

Truth and Lies in Professional Services Marketing
This complimentary collection of articles written by the Wellesley Hills Group will help you avoid some of the most common mistakes in the areas of marketing strategy development, branding, differentiation, lead generation, and business development.

The One Piece of Advice You Need to Get the Fees You Deserve
12 experts on pricing professional services answer the question, "What is the one piece of advice you would give a professional service provider to maximize their fees for service?" This 39-page e-book includes contributions from Alan Weiss, Andrew Sobel, Ron Baker, and Bruce Marcus, among others.

10 Things I Hate About You: A Collection of Articles that will Make Your Prospects Love You ›
This complimentary collection of articles written by John Doerr, President of Wellesley Hills Group, will lead you through the sales cycle, each addressing many of the common selling mistakes made by service providers.

The One Piece Of Advice You Can't Generate Leads Without ›
10 experts on B2B lead geneartion answer the question, "What's the one piece of advice you simply cannot generate leads without?"

6 Lead Generation Insights for Professional Services ›
This Executive Summary from the RainToday.com research, What's Working In Lead Generation for Professional Services, highlights 6 key take-aways from the complete report findings.

The One Piece Of Advice You Can't Sell Without ›
11 experts in selling professional services answer the question, "What is the one piece of advice you simply cannot sell without?" This 34-page ebook includes contributions from Seth Godin, Keith Ferrazzi, Alan Weiss, and Mike Schultz, among others.

Making Lead Generation Work for Professional Services 
Wellesley Hills Group's white paper explains the 7 rules of professional services lead generation that will position you to generate qualified leads, convert those leads into new clients, and grow revenue for your firm.

Deadly Selling Mistakes Even Top Business Developers Make 
Featuring two useful charts from How Clients Buy and advice from Wellesley Hills Group consultants, in this excerpt you will learn the top mistakes you make when selling your services - according to your buyers, where your selling challenges lie, and tips for improving your business development skills.


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