What do acquisitions editors look for in a good book proposal? How do they decide whether or not to publish a business book? In this RainToday interview, Mary Glenn, a senior editorial director at McGraw-Hill, gives sought-after answers to these key questions and more.
Read about how the selection process works at McGraw Hill, trends among successful business book authors, and general advice on making the most out of your book. In this interview, Mary Glenn, 12-year business book publishing veteran, answers the following questions:
- What do you look for in a good book proposal? What must it include? What are some elements that authors should not include but often do?
- How does the selection process work at McGraw Hill?
- How critical is an author’s marketing platform to your decision to represent a book?
- How do you determine whether or not authors receive a cash advance for their book? How do you determine how much of an advance they receive?
- Have you noticed any general trends among successful business books that help you predict how well they will do?
And more...
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