By Ron Smith
Supposedly, email is killing the art of letter writing. I fear intelligent phone dialogue is on life support, too. We think we're saving time by shooting off a quick email to someone. Or if we receive an email, we just assume we should answer in kind.
Here's the problem:
A prospect recently emailed me with a question I thought had no quick answer. After I had written, and re-written, and sent the response, I had not only developed a serious case of carpal tunnel syndrome, but I had also completely bungled the question.
It turns out he wanted a simple "yes" or "no." When he called me shortly after my message arrived in his inbox, he was polite. "Thanks for all that information," he said. "Now, about that question I asked..."
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)