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The Death of the Business Phone Call

By Ron Smith

Supposedly, email is killing the art of letter writing. I fear intelligent phone dialogue is on life support, too. We think we're saving time by shooting off a quick email to someone. Or if we receive an email, we just assume we should answer in kind.

Here's the problem:

A prospect recently emailed me with a question I thought had no quick answer. After I had written, and re-written, and sent the response, I had not only developed a serious case of carpal tunnel syndrome, but I had also completely bungled the question.

It turns out he wanted a simple "yes" or "no." When he called me shortly after my message arrived in his inbox, he was polite. "Thanks for all that information," he said. "Now, about that question I asked..."


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