As more and more business books come onto the market, publishers are looking for authors who not only have a great idea, but also a great marketing platform in mind. In this RainToday interview, John Willig, literary agent and former editor and marketing manager at two major publishing houses, shares the truth about how the publishing process really works.
Read expert advice from John Willig on how to market your book to agents and what publishers look for when agents bring them a book proposal. With experience in various roles across the publishing industry, John answers these critical questions:
- What do you look for in an author/book when deciding whether or not to represent them? Have you noticed any trends among successful authors and/or books?
- In your experience, what’s the truth about how many copies business books really sell?
- What’s the difference between a book that flops, one that sells an average number of copies, and one that really makes it big?
- During what point in the publishing process should authors approach you about representing them and their books? What is the best way for them to get in touch with you?
- What services do you offer and in general how much does it cost to hire an agent like yourself?
- Assuming they’re not already famous, what is the most important factor in getting a first-time author a contract with a major business book publisher like McGraw Hill or Simon & Schuster?
- What are the common mistakes that would-be business book authors make in the process of trying to get their books published?
And more...
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