One of the biggest findings from our research, The Business Impact Of Writing A Book, is that the actual process of writing a business book is only half the battle. The other half, the portion that can ultimately determine the success of your work, lies in the marketing of the book.
RainToday interviewed David Meerman Scott, author of Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers, to learn some of his internet marketing secrets and why he says that the traditional forms of marketing are a waste of time.
David Meerman Scott shares his inside knowledge of publishing and internet marketing by answering these critical questions:
- How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?
- How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?
- What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?
- You have published your books with CyberAge Books. Could you tell me about your experience working with them? How much do you think a publisher‘s reputation affects the success of a business book?
- How has becoming a published author affected your career? What are the tangible and intangible benefits?
- Tell us a bit about the revenue that you have received as a result of your books. Was the amount of time and money invested worth it in the end?
- What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to overcome this challenge?
And more...
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