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Interview with Bob Urichuck: The Self-Publishing Option

When it comes time to find a publisher for a business book, most authors strive to have their book accepted at the largest publishing house possible. However, this strategy may not be ideal for everyone. In this interview, professional trainer and author Bob Urichuck discusses the advantages of self-publishing for the independent author.

Bob Urichuck shares his inside knowledge of the self-publishing industry and answers these critical questions:

  • How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?

  • How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?

  • You have recommended self-publishing and have also been quoted saying, “Only you can promote the book, not the publisher.” Can you elaborate on this and explain some of the disadvantages of using a publishing house?

  • What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?

  • How has becoming a published author affected your career? What are the tangible and intangible benefits?

  • I’ve heard that you’ve been able to negotiate a free hotel room in return for your speaking services—how much of this success do you attribute to your success as an author? Can you elaborate on the story?

  • What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to overcome this challenge?

And more...

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