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Interview with Jonathan Kranz: Negotiating Your Best Publishing Deal

Publishing a business book can open doors for your business and create new revenue streams that you might not otherwise have explored. Before an aspiring author can realize these benefits, though, they must settle their publishing contract, a process that often requires much skilled negotiation.

In this RainToday interview, Jonathan Kranz, expert copywriter and author of Writing Copy for Dummies, shares tips and advice for future authors on how best to negotiate with publishers, as well as general advice on the publishing process as a whole.

Jonathan shares his inside knowledge of the book publishing process and answers these critical questions:

  • How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?

  • Did you hire either a PR service or literary agent?

  • What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?

  • You have published your books with John Wiley and Sons. What was your experience like working with them? How much do you think a publisher’s reputation affects the success of a business book?

  • What advice do you have for other authors in terms of negotiating skills?

  • What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to help them overcome this challenge?

And more...

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