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Interview with Bob Bly: Why Every Guru Needs a Book

Read expert advice from copywriting and book publishing expert, Bob Bly, on the ins and outs of writing a business book and why he believes that every guru needs a book. With over 50 books published, Bob Bly shares his inside knowledge of the publishing industry and answers these critical questions:

  • How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?

  • Why did you decide to coauthor some of your titles? Which method do you prefer? Why?

  • Why haven’t you used professional marketing or PR agencies to market and promote your books?

  • What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?

  • I know you have published your books with Henry Holt and Career Press. Could you tell me about your experience working with these publishers? How much do you think publisher reputation affects the success of a business book?

  • How has becoming a published author affected your career? What are the tangible and intangible benefits? How strong were these effects after publishing your first book compared to now, after publishing over 50 books?

  • What, if anything, have you changed about the writing and publishing process in the years that you’ve been writing books?

And more...

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