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Interview with Scott Ginsberg: The Self-Publishing Route

Read expert advice from international professional speaker, author, and “That Guy With The Nametag,” Scott Ginsberg, on writing, marketing, and self-publishing a business book. With 2 books and numerous articles published, Scott shares his inside knowledge of the book publishing process and answers these critical questions:

  • How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?

  • How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?

  • Did you hire either a PR or book agent? What was your experience like working with them? Do you plan on using them in the future?

  • What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?

  • You published your books with Front Porch Productions, your own company. How much do you think a publisher’s reputation/size affects the success of a business book?

  • How has becoming a published author affected your career? What are the tangible and intangible benefits?

  • What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to help them overcome this challenge?

And more...

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