There is no denying that writing a book is a serious endeavor. Not only do you need to have an original, appealing idea, but you have to write it, sell it to a publisher, and sell it to your target audience. All of this is very time consuming.
As the author of numerous books on selling services including Cross-Selling Success: A Rainmaker's Guide to Professional Account Development and expert in the art of selling and marketing services, Ford Harding shares his advice on how to maximize your book's return on investment.
With tips on how to improve ROI in the short-term and book marketing advice that is sure to boost your sales, this interview is a must read for anyone considering writing a book or in the process of doing so.
Ford Harding shares his inside knowledge of the publishing industry and answers these critical questions:
- How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?
- How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?
- Which PR or literary agent did you hire? How effective do you believe they were in helping with the publishing process?
- What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?
- You have published your books with Adams Media. Could you tell me about your experience working with them? How much do you think a publisher‘s reputation affects the success of a business book?
- How has becoming a published author affected your career? What are the tangible and intangible benefits?
- What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to overcome this challenge?
And more...
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