Start Your Free Trial

Get Access To: 

Insight: Read from our library of marketing and sales gurus.

Tools: Put knowledge to work with our free how-to guides.

Research: 20% discount on all benchmark research.

Learning: Access our library of on-demand webinars.

Already a Member?
Sign in.

Home  /  Library  /  Interviews   /  

Interview with Patrick McKenna: Proactively Marketing Your Book

Read expert advice from practice management guru and bestselling author, Patrick McKenna, on the intricacies of the book publishing process and how best to market a business book. Having written multiple bestselling titles and hundreds of articles, Patrick shares his inside knowledge of the book publishing process and answers these critical questions:

  • How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?

  • How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?

  • What was your experience with coauthoring like? What were the advantages and disadvantages?

  • How effective do you believe the PR agents you hired were in helping you with the publishing process? Would you hire them again if you were to write another book?

  • What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?

  • How did you decide to make such a large investment in marketing your books and how cautious should new authors be in this regard?

  • How do you get your book out to new clients? What’s the most effective technique to do so?

  • How much do you think a publisher’s reputation affects the success of a business book?

And more...

Members-Only Premium Content   

Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
  • Free Webinars: Access all recorded webinars (full members attend all live webinars free).
  • Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
  • Research and Reports: Receive 20% off all research and benchmark reports.
  • 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Begin My Free Trial

Already a Member? Sign in below:

(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)


E-Mail Address:  
Password:  
Forgot Password?