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Interview with Andrea Harris: Marketing Your Business Book

Many professionals may debate whether or not it’s worth it for them to hire a publicist to promote their business book. What can they do that you can’t do on your own? Andrea Harris, owner of Minerva Solutions, a marketing and communications firm that specializes in online marketing, supplies the answer to that question. She also offers her advice for what you can do to market your business book if you decide you’d rather strike out on your own, after all.

Andrea shares her inside knowledge of promoting a business book and answers these critical questions:

  • How long have you worked specifically with representing authors of business books? What services do you offer?

  • During what point in the publishing process should authors approach you about representing them and their books? What is the best way for them to get in touch with you?

  • What do you look for in an author/book when deciding whether or not to represent them? Have you noticed any trends among successful authors and/or books?

  • What do you think are the key advantages for authors who work with a book PR firm instead of doing their own publicity?

  • What have you found to be the most successful forms of publicity for business books?

  • If authors cannot afford to hire PR representation, what is your advice for the best ways for them to do their own publicity?

And more...

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