In this RainToday interview, Celia Rocks, literary publicist and book consultant, shares the trends she has noted among the successful authors and books she has represented.
Read expert commentary from Celia Rocks on how best to position and market your book to maximize the benefits for your firm. A PR industry veteran, Celia shares inside knowledge of the book marketing process and answers these critical questions:
- How long have you worked specifically with marketing business books? What services do you offer?
- During what point in the publishing process should authors approach you about representing them and their books? What is the best way for them to get in touch with you?
- What do you look for in an author/book when deciding whether or not to represent them? Have you noticed any trends among successful authors and/or books?
- What have you found to be the most successful forms of publicity for business books?
- Across the professional services industries, have you found it to be easier or more difficult to market a business book within any particular area or is the strategy generally the same?
And more...
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
