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Interview with Debra Wishik Englander: What Not To Say In A Book Proposal To John Wiley

In this RainToday interview, Debra Wishik Englander, an executive editor at John Wiley & Sons, offers concrete, thorough advice on preparing your business book’s marketing platform and book proposal to up your odds of working with this large, well-respected publisher.

Read about how the selection process really works, the negotiations behind book contracts, and the best ways to approach acquisitions editors. In this interview, Debra Wishik Englander, 30-year publishing veteran, answers the following questions:

  • What do you look for in a good book proposal? What must it include? What are some elements that authors should not include but often do?

  • How do you balance the importance of the editorial quality with the importance of the marketing platform aspect of the book?

  • How does the selection process work at John Wiley?

  • How do you determine whether or not authors receive a cash advance for their book?

  • Do you think that authors with literary agents have a great advantage over those who do not have representation?

  • Some of our research has shown that authors typically have greater success with sales and overall revenue with larger publishing houses. Would you agree with that?

  • If you were trying to sell an author on John Wiley, why would you tell them they should work with you?

  • What are some of the best ways for authors to get their books to you, if not through an agent?

And more...

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