Before you decide to sit down and write a business book, you should know why you are writing it in the first place. If your real goal, like that of many professionals, is to promote your business, then Cathy Lewis, literary publicist, says you can reap great benefits from hiring a professional publicist.
Read expert commentary from Cathy Lewis on how to publicize your book with the right timing, the right pitches, and to the right people. Cathy shares inside knowledge of the book publicity process and answers these critical questions:
- Could you tell me a bit about what services you offer to promote business books?
- What do you look for in an author/book when deciding whether or not to represent them? Have you noticed any trends among successful authors and/or books?
- What do you think are the key advantages for authors who work with a book PR firm instead of doing their own publicity?
- Can you estimate the degree of ultimate impact working with a firm such as yours will make?
- What have you found to be the most successful forms of publicity for business books?
- If authors cannot afford to hire PR representation, what is your advice for the best ways for them to do their own publicity?
And more...
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