Framingham, MA - July 2, 2007 - Wellesley Hills Group is pleased to announce that Mike Schultz, Principal of Wellesley Hills Group and Publisher of RainToday.com, has been chosen to speak at the 2007 AICPA Accounting Firm Marketing Forum. This year the event will take place in NY on November 8th and 9th.
Mike Schultz will share his expertise on brand development as well as how to use direct marketing to successfully brand your accounting firm.
In this session titled "Truth and Lies in Accounting Services Branding," participants will learn:
- 5 “Laws of Branding” that you should break
- How to spend your budget to get the best results
- Where CPA firms are doing great – and where they need improvement – with branding
- Hard data on the difference branding can make for the growth of your firm
- How to create a brand that truly communicates value
Learn more and register for the event at www.aicpa.org
About AICPA
The American Institute of Certified Public Accountants (AICPA) is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients.
About RainToday.com
RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
Contact Information
Erica Stritch
General Manager
RainToday.com
estritch@raintoday.com
p. 508-405-0438 ext. 310