FRAMINGHAM, MA - August 29, 2007 - Wellesley Hills Group and RainToday.com just announced the release of a new, complimentary e-book, co-authored by some of the top lead generation experts in professional services. Following the success of their previous e-book titled The One Piece of Advice You Can't Sell Without, this e-book's 10 authors collaborated to answer the question: What’s the one piece of advice you cannot generate leads without? Titled The One Piece Of Advice You Can't Generate Leads Without, the experts, including Wellesley Hills Group Principal Mike Schultz, each discuss the one piece of advice about generating leads in professional services that they believe is most important.
The authors of the e-book hail from a wide variety of professional services industries and backgrounds, and include:
Laura Ramos, Forrester Research
Stefan Tornquist & Sean Donahue, MarketingSherpa
Jill Konrath, author of Selling to Big Companies
Brian Carroll, author of Lead Generation for the Complex Sale
Mac McIntosh, The B2B Sales Lead Experts
Roy Young & Ann Handley, MarketingProfs
Suzanne Lowe, Expertise Marketing
Ardath Albee, Marketing Interactions
Larry Bodine, Law Marketing Portal
Mike Schultz, RainToday.com
So what was the most important thing to know about generating leads in professional services? The responses may surprise you. Each of the 10 responses addresses a different element of generating leads in professional services.
What was Mike's one piece of advice? You'll have to download the complimentary e-book to find out.
About RainToday.com
RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
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Erica Stritch
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estritch@raintoday.com
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