FRAMINGHAM, MA - September 10, 2007 - Research report created by RainToday.com and Wellesley Hills Group was recently quoted in Entrepreneur Magazine.
The article titled “Lead the Way” highlighted the three most effective lead generation tactics uncovered through research conducted for the generation our research report, What’s Working in Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services. The tactics mentioned: “warm” cold calling, speaking at seminars, and hosting events are only three of the top tactics effective in generating leads highlighted in this benchmark report created to help service firm leaders develop successful lead generation strategies.
What's Working in Lead Generation looks at what professional services firms are doing now to generate leads (in terms of tactics, offers, who's responsible, budgets, etc.) and what they are planning to do in the future. It includes:
- Data from over 730 Leaders of Professional Services Firms
- 221 Pages of Data and Analysis on How to Generate More Leads for Your Services
- 42 Charts and Graphs & 90 Data Tables
- Special Bonus Section: Industry-by-Industry Results
- Expert Commentary From Wellesley Hills Group & RainToday
- 22 Pages of Verbatim Comments and Advice on What Lead Generation Tactics Work and How to Make them Work
Download the 21-page Executive Summary, 6 Lead Generation Insights for 2007
Read the article "Lead the Way" published in the September issue of Entrepreneur Magazine.
Learn more or order your copy of What’s Working in Lead Generation: A Benchmark Report on RainToday.com.
About RainToday.com
RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
Contact Information
Erica Stritch
General Manager
RainToday.com
estritch@raintoday.com
p. 508-405-0438 ext. 310