By Vickie K. Sullivan
By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.” The assumption: that giving a great speech to the right audience will automatically ensure a steady stream of clients. The reality: getting applause and getting clients are very different things. Getting applause doesn’t mean that you’ll get clients. There’s a difference between an attendee thinking "Oh, what a nice speech" and "We have to GOT to bring them into our organization!"
The above distinction begs a few key questions: Why do so many great speeches not generate more clients? Is speaking just for “brand-building? Is it impossible to get clients without “pitching from the podium”?
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
