FRAMINGHAM, MA - November 19, 2007 - Wellesley Hills Group is proud to announce that Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, has recently been published in the CPA Insider™, the eNewsletter of AICPA, the premier national association for certified public accountants.
The newsletter published Mike’s article titled “Truths and Lies in Accounting Services Branding,” which revealed five branding maxims. “There are many branding maxims tossed about in the marketing world, maxims accepted as unquestionable gospel and law, which are simply not valid,” Mike Schultz writes. He continues on advising one should, “always seek to understand the underlying dynamics of your own industry and company before making decisions on how to brand your business.”
The article continues on to outline 5 commonly held branding beliefs that may be meant for breaking, especially if you work in the accounting services industry.
Read more on “Truths and Lies in Accounting Services Branding.”
About AICPA
The American Institute of Certified Public Accountants (AICPA) is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients. The AICPA CPA Insider™ delivers need-to-know news of the profession, hard-hitting commentary, recommended products and professional development resources to more than 175,000 AICPA members every week.
About RainToday.com
RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
Contact Information
Erica Stritch
General Manager
RainToday.com
estritch@raintoday.com
p. 508-405-0438 ext. 310