FRAMINGHAM, MA - April 28, 2008 - Wellesley Hills Group is proud to announce that Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, has recently been published in the Sales Lead Management Association’s monthly newsletter.
The Sales Lead Management Association published Mike’s article "Tighten Lead Management - Small Improvements Yield Big Results in Revenue and Profit" which describes how solid lead management and measurement processes can result in significant gains in revenue and profit. In his article, Mike validates the study conducted by the Yankee Group which concluded that “an 11% reduction in dropped/lost leads, combined with a 1% improvement in lead-to-order [lead-to-customer] conversion rate, increased annual gross profit by 136%.” Mike also outlines four factors that are necessary in order for a lead to get the full attention it deserves.
Read the full article here.
About Sales Lead Management Association (SLMA)
SLMA (http://www.salesleadmgmtassn.com/) is an association dedicated to helping companies become more successful in the critical business process of managing sales leads. They provide information for members who want to manage their sales inquiries in a more efficient manner.
About RainToday.com
RainToday.com (http://www.RainToday.com) is the premier online source for insight, advice, and tools for service business rainmakers, marketers and leaders. Based in Framingham, Massachusetts, RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a free weekly newsletter, the Rainmaker Report.
About Wellesley Hills Group
The Wellesley Hills Group (http://www.WHillsGroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
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