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| 02.25.2009 | Winning Business as a Service Provider
Mike Schultz, Publisher of RainToday, was interviewed by Karen Klein for her BusinessWeek "Smart Answers" column. Mike discussed findings from RainToday's latest research report, How Clients Buy. Mike states that, despite the economy, there are opportunities to win new business. "The survey shows that there are a significant amount of businesses that are willing to switch to new service providers. When we asked these buyers whether would consider switching to new service providers in the next two years, more than 50% said yes."
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| 01.23.09 | How to Win Clients in a Down Economy
Mike Schultz, Publisher of RainToday, discussed findings from RainToday's latest research report, How Clients Buy, in a Salesopedia podcast episode with Clayton Shold. Clayton writes, "Their findings are very interesting and instructive on what you can do in this economy to positively impact your sales results. Find out what Mike says "the guy down the street" isn't doing that you can do to win the business."
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| 01.23.09 | Informative Survey: How Clients Buy
On his blog, In Search of Perfect Client Service, Patrick Lamb reviews RainToday's latest research report, How Clients Buy. Patrick writes, "Those who need to remind their principals of the need to continue to invest in marketing and client satisfaction efforts during economic downturn will want to have this report as part of their arsenal."
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| 01.22.09 | How Clients Buy 2009: Mandatory Reading for Professional Services Marketers & Business Developers
On his Sales Excellence blog, Ian Brodie recommends RainToday's latest research report, How Clients Buy as required reading. Ian writes, "In tough economic times, you really can’t afford to be “shooting in the dark” - you need to know what marketing and sales approaches are going to work, and how to get the most from them. This report lays it all bare."
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| 01.11.09 | Transferable Trust
On her blog, TRUSTbite, Hannah Samuel discusses RainToday's latest research report, How Clients Buy, which provides data emphasizing the power of referrals. Hannah writes, "If you’re not already using referrals and recommendations from existing happy clients to demonstrate transferred trust with potential clients you’re missing an enormous opportunity."
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| 01.11.09 | Accountants Lead Professions in Client Satisfaction
On his CPA Trendlines blog, Rick Telberg discusses RainToday's latest research report, How Clients Buy, which notes that 52% of accounting firm clients say they are "very satisfied" with their service providers. Rick writes, "That's markedly better than lawyers, consultants or the rest of the professional services industries studied."
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| 01.08.09 | How Buyers Buy Professional Services
On his Strategy Insight blog, David Blumenthal, discusses a recent RainToday podcast episode based upon RainToday's latest research report, How Clients Buy, which discusses the top five ways clients find service providers. David writes, "Your own client base is your greatest source of leads. It tells me that I’d better have the kind of support that keeps them happy and I’d better find opportunities to keep talking with them."
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| 12.05.08 | Improve Your Cold Calling Results
In her BusinessWeek Smart Answers column, Karen E. Klein posts a question on cold calling from the owner of a coaching business. Mike Schultz, Publisher of RainToday, provided his expert advice and insight to answer this business owner's question.
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| 11.24.08 | Name a Medium and I've Got a Learning Tool for You!
On his blog, Drew's Marketing Minute, Drew McLellan discusses RainToday's new guide, Face-to-Face Networking Guide for Professional Services. Drew writes, "Rain Today is one of my favorite resources. Tons of good information, webinars, research reports and smart writing. They're offering this free report as part of their 7-day free trial.
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| 11.22.08 | New Report and Free Trial on RainToday
On his Sales Excellence blog, Ian Brodie discusses RainToday's new guide, Face-to-Face Networking for Professional Services. Ian writes, "One of my favourite and most frequently visited sites is RainToday. It’s a fantastic source of articles, white-papers and research reports, webinars and premium content - all focused on marketing & selling professional services. They’ve just released a new report on Business Networking for Professionals. The best news is that if you sign-up for a free 7-day trial of annual membership you can download the report and all the other available tools and guides for free.
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| 10.24.08 | How to Identify Your Best Sales Prospects
In The Bulletin Newspaper, Jeff Koser discusses the book that he and his brother Chad wrote, Selling to Zebras. When asked what websites he would recommend to sales professionals Jeff said, "Ours will help them - www.sellingtozebras.com, and our sales blog www.sellingtozebras.blogspot.com. I also like www.raintoday.com and www.salesteamtools.com.
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| 10.21.08 | Don't Sell a Product, create value
In his blog for MaineBusiness.com, Carl Natale discusses an article by Tom Snyder, which was included in RainToday's latest report, "The One Piece of Advice You Need to Get the Fees You Deserve." Carl writes, "When I checked my Twitter account this morning I found a message from @flightmaine recommending a site for business information. The site is RainToday, resources for sales professionals. But this article on creating value for customers caught my eye."
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| 09.30.08 | RainToday Report Featured in Duct Tape Marketing Newsletter
In his weekly newsletter, Duct Tape Marketing, John Jantsch included RainToday's latest report, "The One Piece of Advice You Need to Get the Fees You Deserve," as a featured resource. "In this complimentary special report from the folks at RainToday, 12 experts on pricing professional services answer the question, What is the one piece of advice you'd give a professional service provider to maximize their fees?"
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| 09.20.08 | RainToday.com Included Among the Best Resources for Professional Services
Ian Brodie has included RainToday.com on the Rainmaker Resources website, which is a portal for the best resources in professional services. Ian writes, "There's a ton of excellent material in the free downloads area - including recent article collections on marketing and fees."
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| 09.08.08 | How Service Buyers Buy
In this podcast with SalesRep Radio, RainToday Publisher Mike Schultz discusses how the buyers of professional services buy. Mike says, "In the area of marketing and selling professional services, if you go back thirty years ago, it was mostly having three-martini lunches with people at the club and they'd get to know professional services providers. Now the competitive landscape of professional services has gotten much more like running a business. Just in the last five or ten years, the competitive dynamics have changed from twirling your pinky in your martini to 'How do I grow this firm?'"
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| 09.02.08 | Special Report: 12 Experts on Pricing Your Services
In his monthly newsletter, Management Consulting News, Mike McLaughlin announces RainToday's news complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve." Mike writes, "It also includes some very good advice about creating compelling value as a basis for establishing professional fees. Some of the leading thinkers in the field of professional services are represented in the report, which is worth a careful look."
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| 08.26.08 | John Doerr, Founder of RainToday, Published on AccountingWEB.com
The article, "Staying Top of Mind (Without being a pain in the neck)," discusses how to build a strong customer relationship with constant communication. Follow these five guidelines that John provides and you will be sure to hear your phone ringing the next time your client is in need of services.
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| 08.27.08 | Are You Leaving Money on the Table?
On his blog, Drew McLellan discusses RainToday's new complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve." Drew writes, "How are you pricing your products/services? Want a little help in figuring out how to get the fees you deserve? RainToday.com, which I have raved about before, is offering a free 39-page report called "The One piece of Advice You Need to Get the Fees You Deserve." Download it and absorb the wisdom!"
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| 08.27.08 | Contingency Fees for Mediators
On his blog, Geoff Sharp discusses RainToday's new complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve." Geoff writes, "Why not read RainToday's collection of the best short articles by 12 different experts on professional pricing at The One Piece of Advice You Need to Get the Fees You Deserve - they all point to value not time."
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| 08.25.08 | Selling Professional Services in a Down Economy
In this Salesopedia podcast with host Clayton Shold, Mike Schultz, Publisher of RainToday, discusses current trends in selling professional services in a down economy. The advice he offers might surprise you on what you should be doing today to ensure your business is maintaining its course in these turbulent times. He looks forward to 2009 with a prediction of what the future holds.
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| 08.23.08 | Free Book Offer
On his blog, Scott Howard announces the release of RainToday's complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve." With contributions from Alan Weiss, Jeff Thull, Andrew Sobel, and Bruce Marcus among others, you’ll learn what is really important and what you really need to know about pricing your services.
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| 08.21.08 | Small Business Marketing: How to Get the Fees You Deserve
On his blog, Jay Lipe announces the release of RainToday's complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve." Jay writes, "If your small business firm charges fees, if your small business marketing plan doesn't address pricing issues or if your small business marketing efforts result in prospects who balk at paying your fees, you'll want to check out RainToday's new report, "The One Piece of Advice You Need to Get the Fees You Deserve."
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| 08.20.08 | Pricing and Fee Report
On his blog, Alan Weiss announces the release of RainToday's complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve," which he contributed to. In this special report, 12 experts on pricing professional services answer the question, “What is the one piece of advice you’d give a professional service provider to maximize their fees for services?” With contributions from Alan Weiss, Jeff Thull, Andrew Sobel, and Bruce Marcus, among others you’ll learn what is really important and what you really need to know about pricing your services.
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| 08.20.08 | Mike Schultz, Publisher of RainToday, Featured on PR 101 Radio - Part One / Part Two
In his interview with Erika Taylor, host of the popular radio program PR 101 Radio on wsRadio.com, Mike discusses marketing in the professional services industry. He discusses how to market a professional services firm effectively and successfully, as well as his pet peeves for service marketing campaigns.
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| 08.15.08 | The One Piece of Advice You Need to Get the Fees You Deserve
On his blog, Gerry Riskin announces the newly released complimentary report from RainToday, "The One Piece of Advice You Need to Get the Fees You Deserve," which he contributed to. Gerry writes, "RainToday.com created a special report from 12 experts in pricing professional services, including, I am honoured to say, yours truly."
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| 08.14.08 | John Doerr, Founder of RainToday, Published on AccountingWEB.com
The article, "Top 10 Lead Generation Mistakes Made by Professional Services," discusses these all too common mistakes and how to avoid them in order to actually generate new leads as opposed to waiting for new leads.
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| 08.05.08 | John Doerr, Founder of RainToday, and Mike Schultz, Publisher of RainToday, Published on AccountingWEB.com
The article, "Buy Before You Buy: Getting Paid for Lead Generation," discusses how to build the value perception of your brand, establish yourself as an expert, and develop prospects interested in your full solution set who are already satisfied clients, and getting paid for it at the same time.
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| 08.04.08 | The One Piece of Advice You Need to Get the Price You Deserve
On his Verasage Institute blog, services pricing expert Ron Baker discusses RainToday's newly released complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve," which he contributed to. Ron writes, "There's some excellent advice within the report. I especially liked the articles by Alan Weiss, John Doehring, Tom Snyder, Gerry Riskin, and Andrew Sobel."
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| 07.30.08 | Great Advice on Services Pricing
On his blog, Mark Burton discusses RainToday's newly released complimentary report, "The One Piece of Advice You Need to Get the Fees You Deserve," which he contributed to. Mark writes, "The report features a lot of excellent advice from a great team of thinkers and consultants to service firms."
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| 07.30.08 | Pricing: Don't Explain
In her weekly marketing tips email, The Marketing Minute, Marcia Yudkin highlights commentary and analysis from RainToday.com's Fees and Pricing Benchmark Report: Consulting Industry 2008, "You want customers to not care how efficiently you work or what you pay contractors and employees, but how they benefit from from what you do for them."
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| 07.23.08 | Mike Schultz, Publisher of RainToday, Featured on Online Marketing with RSS Ray
Mike was interviewed by RSS Ray, host of the popular radio program, Online Marketing with RSS Ray, on wsRadio.com. Mike discussed key findings from RainToday.com's Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, including the difference in pricing for brand leaders versus lesser-known firms, pricing strategies, and major recommendations to recharge your sales and marketing outreach.
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| 07.10.08 | John Doerr, Founder of RainToday, and Mike Schultz, Publisher of RainToday, Published on AccountingWEB.com
The article, "RAMP Up Your Brand: Sledgehammers and Service Brand Preference," discusses building a strong service brand that generates more clients and increases brand loyalty.
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| 06.25.08 | How Marketing, Advertising, and PR Firms Price Their Work for You - Online Marketing with RSS Ray
On his blog, RSS Ray, host of the popular radio show, "Online Marketing with RSS Ray," discusses key findings from RainToday.com's Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008. "The report does an excellent job at controlling the data and providing clear insights into a variety of pricing strategies and tactics. Additionally, readers are provided with a number of clear suggestions for how to use the data to increase profits in their own marketing, PR, or advertising firm."
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| 06.17.08 | Mike Schultz, Publisher of RainToday, Published on MarketingProfs
MarketingProfs, a leading source for marketing professionals, featured Mike’s article “The Myth of Differentiation,” which challenges the readily accepted notion in marketing of differentiation, or rather the belief that growth and profit hinge on a firm’s ability to set themselves apart from competition.
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| 06.30.08 | New Research on Law Firms Fees and Profitability - LawMarketing Portal
LarryBodine, Founder of LawMarketing Portal, announces key findings from RainToday.com's report, Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008. "The report is a treasure trove of key data about how much law firms charge and how much they earn."
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| 06.12.08 | In Pricing, Brand Really Does Make A Difference - Collective Wisdom
In his Collective Wisdom blog, Scott Howard discusses major findings from the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "Two-thirds of firms have increased fees for services at least somewhat in the past two years and 76% expect to increase in the next one to two years."
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| 06.12.08 | In Pricing, Brand Equity Makes a Difference - MarketingVOX
MarketingVOX, a popular blog for marketers and media professionals, discusses major findings from the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors and more likely to get higher fees."
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06.11.08
| A Good Resource of Services Pricing - Pacifica Group
Sridhar Ramanathan, Founder and President of The Pacifica Group Management Consultancy, discusses the Fees and Pricing Benchmark Report: Consulting Industry 2008, "I think it has very useful insights for managed service providers (MSPs) and outsourcers. They examined hundreds of firms and found that the most profitable firms did the following..."
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06.11.08
| In Pricing, Brand Really Does Make a Difference - Marketing Charts
Marketing Charts, a popular source for marketig stories and charts, discusses major findings from the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008. "Premium-price firms reduce uncertainty by focusing on profit and value and are more likely to use value-based pricing to price their services..."
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| 06.10.08 | Survey: Firms Snoop on Others' Rates - Legal Blog Watch
Robert Ambrogi, of Legal Blog Watch, discusses RainToday.com's, Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008, "A newly published benchmarking report on law firm fees and pricing has a variety of interesting findings about how law firms set rates and bill. But two findings stood out to me as particularly interesting."
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06.18.08
| 2008 Fees & Pricing Trends Topline - The Marketing Mix
On her blog, The Marketing Mix, Ilise Benun discusses a few highlights from RainToday.com's Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "Our friends over at RainToday.com, an excellent online resource for service businesses and consulting firms, recently issued a report, Fees and Pricing Benchmark Report: Marketing, Advertising, & PR Industry 2008. Here are some highlights from it: 59% of consulting firms report that they do indeed discount their fees. The average discount level: 12.8%."
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| 06.06.08 | RainToday Report: 76% of Law Firms Discount Fees - More Partner Income
On his blog, More Partner Income, Brian Ritchey writes, "The RainToday Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008 report suggests that there may be valid reasons to discount, but only when the discount is intentional, strategic, and, ultimately, mutually beneficial to you and your client."
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| 06.03.08 | Insight from Legal Fees and Pricing Report - Legal Ease Blog
On Legal Ease blog, Allison Shields, discusses key findings from RainToday.com's Fees and pricing Benchmark Report: Law Firms & Legal Services Industry 2008, "As a result of their survey of law firms and how they price their services, Rain Today came up with a number of recommendations for law firms seeking to maximize their fees. Their recommendations include: Establish a brand to become well-known in your target market. This includes establishing a brand for the firm's services, not just for a 'look' (logo, advertising, etc.).
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| 06.02.08 | Discount on the 72nd Floor - The Legal Watercooler
On her blog, The Legal Watercooler, Heather Milligan highlights findings from the Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008, "Discounting is common practice. 76% of all firms discount their fees versus published rates or rates they might have mentioned in an initial client conversation - with the average discount amounting to 9.9%."
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05.30.08
| 2008 Report on Law Firm Billing Practice - The Greatest American Lawyer
On his blog, The Greatest American Lawyer, Enrico Schaefer discusses the Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008, "RainToday.com has published a report analyzing law firm billing practices. The outlines the key elements for growing your law firm and provides keen insight into what the most successful law firms are doing with regard to hourly billing rates, alternative billing methods and other related billing practices."
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| 05.27.08 | Focus on Facilitating Demand, Not Generating It - BtoB Magazine
BtoB Magazine guest columnist Karen Breen Vogel discusses the importance of facilitating demand, not generating it. Featuring a chart from RainToday.com's research report, What's Working in Lead Generation, Vogel insists, "Rather than pushing messages out, sellers now have to wait for buyers to pull them in. The buyers are in control of when they receive information and how much of it they receive. The upside of this is that sellers can find buyers they never knew exisited or that they could never sell to efficiently.
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| 05.23.08 | RainToday's Pricing Research - The Expertise Marketplace
On her blog, The Expertise Marketplace, Suzanne Lowe discusses her reaction to RainToday.com's Fees and Pricing Benchmark Reports, "The folks at RainToday.com asked me to share my thoughts on their new series of research reports on pricing. My one-word reaction: HURRAY! Pricing has been a too-mysterious subject for as long as I can remember in professional services. For the PSF pricing neophyte, RainToday's reports shed light on many of the more arcane aspects of the subject. Who's using hourly fee pricing, and how much are they getting? What is value-pricing and how can we start using it?"
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05.15.08
| Don't Lower Your Prices....No Matter What! - Lawyer Marketing and PR
On his blog, Lawyer Marketing and PR, Legal News Guy reacts to the discounting findings in the Fees and Pricing Benchmark Report: Law Firms & Legal Services Industry 2008, "As the authors point out, discounting is Ground Zero for hypocrisy in pricing. Everyone decries it, yet everyone, (actually, 65%), does it. Why do 65% of consulting firms discount, even when, as the authors point out, the average 11% reductions could go straight to the bottom line? It is simply fear, fear of losing the deal."
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05.13.08
| Are You Charging Your Clients the Right Price? - MarketingNewz
On MarketingNewz, a popular online resource for marketers, Michelle Greer discusses highlights from Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "You have broken down creating keywords and negative keywords to a science. You have your clients running a full throttle social media campaign, complete with Facebook group, Twitter followers, blog, et al. They are now enjoying more exposure and tangible results than they ever did before. If you don't know how to properly sell this value to your clients, you could be losing money and not even know it."
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| 05.12.08 | Marketers; Are You Charging Your Cients Enough? - Marketing Pilgrim
On the Marketing Pilgrim blog, Michelle Greer discusses key findings from the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "Are you irritated that your client just doesn’t get that companies with good branding means less work and more money? Here are some findings from RainToday’s survey that could be useful to you: A potential recession should not affect what you charge. 64% of marketing firms expect to charge more money in the next 1-2 years."
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| 05.08.08 | Agency Pricing & Fees -- Benchmarks Revealed! - Manhattan Marketing Maven
On his blog, Manhatten Marketing Maven, Danny Flamberg discusses the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008, "The report documents an industry-wide insecurity about what clients will pay for services, what is the genuine business value agencies deliver to clients and the worry that agencies leave too much money on the table because they aren't good salesman or negotiators. As you might imagine, the topics on everyone's mind -- those cobbler's son issues that agency executives whine about at the 4As and other venues -- get thorough coverage in this report. It is loaded with data on rates, pricing, fee formulas and selling tactics."
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| 05.06.08 | The Power of Firm Branding - Management Consulting News
In his newsletter, Mike McLaughlin, Founder of MindShare Consulting, writes, "In their recent study, Fees and Pricing Benchmark Report: Consulting Industry 2008, RainToday.com researchers uncovered a compelling argument for branding the professional services firm. The sections on fee structures, discounting, and pricing models will give most any consultant an excellent benchmark for making strategic pricing decisions. This report is the strongest one yet from RainToday.com."
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05.05.08
| Does Branding Really Work for Your Consulting Firm? - Smart Marketing
On his Smart Marketing blog, Jay Lipe discusses consulting firm branding, highlighting the Fees and Pricing Benchmark Report: Maketing, Advertising, and PR Industry 2008, " RainToday.com found that consulting firms, that are well-known in their target markets, receive higher fees, see their revenue grow, and earn higher profits than their lesser-known counterparts. They revealed hourly rates, profitability, discounting norms – a bunch of great stuff. Check it out..."
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05.02.08 | Value-Based Fees Research - Contrarian Consulting
On his Contrarian Consulting blog, Alan Weiss discusses value-based fees, highlighting the Fees and Pricing Benchmark Report: Consulting Industry 2008, "This research report demonstrates the power of value based fees over hourly or per diem bulling, and shows the much greater wealth created for consultants who decide NOT to remain in prehistoric times. And that’s not even considering the great ethical conflict with hourly rates."
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| 05.02.08 | How Bad Thinking Can Lead You to Discount Your Prices - Rainmaker Report
Charlie Green, speaker and executive educator on trust-based relationships, writes an article about discounting, based on the Fees and Pricing Benchmark Report: Consulting Industry 2008. In the article Charlie states, "I don't think that discounting is a moral problem, however. Instead, it is one of bad thinking. And it centers around two false beliefs: 1. The belief that certain customers are inherently "price buyers" 2. The belief that feeding the price beast will make it go away."
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| 04.28.08 | Pricing Consulting Services - Passion, People, and Principles
In his blog, Passion, People, and Principles, David Maister reveals findings from the Fees and Pricing Benchmark Report: Consulting Industry 2008, "The factors that matter most to premium price firms are how valuable their work will be to the client upon completion, and whether or not the firm can deliver superior results versus the other providers – 36% find this “extremely important.
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| 04.28.08 | Mike Schultz, Publisher of RainToday, Published in Sales Lead Management Association's Newsletter
The Sales Lead Management Association published Mike’s article "Tighten Lead Management - Small Improvements Yield Big Results in Revenue and Profit" which describes how solid lead management and measurement processes can result in significant gains in revenue and profit. In his article, Mike validates the study conducted by the Yankee Group which concluded that “an 11% reduction in dropped/lost leads, combined with a 1% improvement in lead-to-order [lead-to-customer] conversion rate, increased annual gross profit by 136%.”
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| 04.23.08 | Recommended Reading: Fees and Pricing Benchmark Report: Consulting Industry 2008 - Commando Consulting
Tom Varjan, Founder of Dynamic Innovations Squad, reviews and recommends RainToday.com's Fees and Pricing Benchmark Report: Consulting Industry 2008, "If you want to have a peek at the pricing strategies of your industry, then this is a must read for every consultant. Pricing is the ultimate profit modifier in any consulting business. 1% price increase can add as much as 11.7% to net profits. Nothing else can do that, so it's worth paying attention to this pricing thing. Take a closer look and grab your copy the Fees and Pricing Benchmark Report: Consulting Industry 2008. You'll be glad you did."
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| 03.17.08 | Mike Schultz, Publisher of RainToday, Published in Periscope
Periscope newsletter published Mike’s article titled, “Sustaining Lead Generation and Lead Nurturing Efforts,” which describes how sustained lead generation can result in more business over time by keeping you top-of-mind with long-term leads. The article is an excerpt of Wellesley Hills Group’s white paper, Making Lead Generation Work for Professional Services.
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| 02.12.08 | Mike Schultz, Publisher of RainToday, Featured on Canada's Workopolis TV
Mike Schultz was interviewed on Workopolis TV, which airs on Canada’s Business News Network (BNN), Mike shares six critical success factors for effective cold calling and continues to discuss common pitfalls of cold calling to avoid.
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| 01.10.08 | Mike Schultz, Publisher of RainToday, Published in OSCPA's The Wire
Mike Scultz was published in The Wire, he e-newsletter of the Oklahoma Society of CPA's. The newsletter published Mike’s blog post titled “Giving the Store Away,” which reveals his thoughts about using free services as a hook. The blog post continues on to outline many factors Mike believes should be taken into consideration before deciding if this tactic is right for your business strategy.
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| 11.19.07 | Mike Schultz, Publisher of RainToday, Published in AICPSA's CPA Insider
Mike Scultz was published in the CPA Insider, the e-newsletter of AICPA, the premier national association for certified public accountants. The newsletter published Mike’s article titled “Truths and Lies in Accounting Services Branding,” which revealed five branding maxims. The article outlines 5 commonly held branding beliefs that may be meant for breaking, especially if you work in the accounting services industry.
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| 09.01.07 | Lead the Way - Entrepreneur Magazine
Gwen Moran of Entrepreneur Magazine discusses lead generation, highlighting expert advice from RainToday.com's free special report, "The One Piece of Advice You Can't Generate Leads Without." Moran asks, "How will you find your next customer? "Warm" cold calls, speaking at seminars and hosting events are the three most effective lead-generation techniques, according to a report from sales info site RainToday.com.
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| 07.27.07 | John Doerr, Founder of RainToday, Acknowledged in The Equity Club
In the newsletter, Paul Collins, Founder of Equiteq, directs his readers to John’s article "The Ten Commandments for Shortening Your Sales Cycle (Over Time)" stating, “If you obey his 10 Commandments, you’ll go a long way to increasing the quality of your sales pipeline and thereby addressing the most important factor for equity growth and value of your firm.”
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| 03.06.07 | Is Cold-Calling Really Dead? - BusinessWeek
BusinessWeek Smart Answers columnist, Karen E. Klein interviews Mike Schultz, Publisher of RainToday, where he answers, How do successful companies generate sales leads? He discussed highlights from the RainToday.com report, What's Working in Lead Generation?
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| 11.01.06 | The Write Way to Grow - Black Enterprise Magazine
In this article by Black Enterprise Magazine, authors Stacy Gilliam and Jermime Benton quote Mike Schultz, Publisher of RainToday, on the business impact of writing a book. The challenge, Schultz says, is finding a big-name publisher willing to pay for your idea. Publishers, who look at a book’s sales potential, will ask: What’s your reach? Do you have an established audience?
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| 09.18.06 | How Do You Sell More? - BusinessWeek
BusinessWeek Smart Answers columnist, Karen E. Klein interviews Mike Schultz, Publisher of RainToday, where he answers, How do you sell more? This interview is part of the Smart Answers Podcast series.
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04.12.06 | Business by the Book - BusinessWeek
BusinessWeek Smart Answers columnist, Karen E. Klein interviews Mike Schultz, Publisher of RainToday, where he answers, Can writing a book impact your outfit's bottom line? He discussed highlights from the RainToday.com report, The Business Impact of Writing a Book. "The vast majority of the authors we surveyed -- 96% -- said they did realize a significant positive impact on their businesses from writing a book and would recommend the practice.
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