Business Development Conversations for Services

To advance in their careers and become Rainmakers (those people at services companies that bring in the new clients and revenue), professionals such as accountants, lawyers, management consultants, and technology consultants eventually need to excel at business development.

Rarely, however, are these poor souls given a primer on rainmaking, especially when it comes to leading new business conversations and meetings. As a result, they often just 'wing it' and learn by doing, making many avoidable mistakes and losing opportunities to win new clients.

For many of these professionals, they simply don't know where the conversation should start, where it should finish, and what should happen along the way. With this knowledge as a guide, business development conversations tend to go a lot better.

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